South Dakota State University Athletics
MIDCO SPORTS & SDSU EXTEND BROADCAST, SPONSORSHIP PARTNERSHIP
6/30/2026 1:00:00 PM | General
Sioux Falls, S.D. / Brookings, S.D. -- Midco Sports® and South Dakota State University announced today the extension of their Broadcast and Sponsorship Agreements, continuing a strong partnership that delivers high-quality coverage of Jackrabbit Athletics while creating new ways to connect with fans across the region.
The renewed agreement extends Midco's role as SDSU's primary broadcast partner, providing continued production and distribution of live Jackrabbit athletic events, plus on-demand content on Midco Sports and Midco Sports Plus®. The partnership also expands sponsorship opportunities, including in-venue signage at First Bank & Trust Arena and Dana J. Dykhouse Stadium, strengthening Midco's connection with SDSU fans and game-day experiences.
"The SDSU contingent is faithful, and we're proud to continue broadcasting Jackrabbit Athletics and supporting the Jacks," said Andy Price, Vice President of Midco Sports. "From live game coverage to in-venue presence, this growing partnership allows us to show up for SDSU in meaningful ways while giving fans a first-rate experience wherever they are."
As part of the extension, Midco will continue producing and broadcasting a wide range of SDSU athletic events, including football, men's and women's basketball, volleyball, soccer, wrestling, baseball and softball.
"Midco has been a valued partner in helping us connect with our fans, alumni and supporters," said Justin Sell, SDSU Director of Athletics. "Their continued investment in both broadcast production and in-venue sponsorship enhances the visibility of our programs and elevates the overall fan experience for Jackrabbit Athletics."
The agreement reflects Midco's continued investment in SDSU Athletics through broadcast rights, production resources, sponsorship activation and promotional support, expanding access to the Jackrabbits while reinforcing a shared commitment to regional pride and community connection.
About Midco Sports
Midco Sports is the go-to destination for sports enthusiasts across the nation. We lead the way in covering collegiate sports from football to basketball, hockey to soccer, and everything in between. We've got you covered with live and on-demand content that brings the game to life. Whether cheering for the local team or following college rivalries, Midco Sports is your ticket to sports excitement. Visit MidcoSports.com or download the Midco Sports Plus app from Google Play or the App Store and start watching today.
About South Dakota State University
South Dakota State University is the state's largest university and a leading public research institution, recognized for academic excellence, innovation and championship-level athletics competing at the NCAA Division I level.
-GoJacks.com-
The renewed agreement extends Midco's role as SDSU's primary broadcast partner, providing continued production and distribution of live Jackrabbit athletic events, plus on-demand content on Midco Sports and Midco Sports Plus®. The partnership also expands sponsorship opportunities, including in-venue signage at First Bank & Trust Arena and Dana J. Dykhouse Stadium, strengthening Midco's connection with SDSU fans and game-day experiences.
"The SDSU contingent is faithful, and we're proud to continue broadcasting Jackrabbit Athletics and supporting the Jacks," said Andy Price, Vice President of Midco Sports. "From live game coverage to in-venue presence, this growing partnership allows us to show up for SDSU in meaningful ways while giving fans a first-rate experience wherever they are."
As part of the extension, Midco will continue producing and broadcasting a wide range of SDSU athletic events, including football, men's and women's basketball, volleyball, soccer, wrestling, baseball and softball.
"Midco has been a valued partner in helping us connect with our fans, alumni and supporters," said Justin Sell, SDSU Director of Athletics. "Their continued investment in both broadcast production and in-venue sponsorship enhances the visibility of our programs and elevates the overall fan experience for Jackrabbit Athletics."
The agreement reflects Midco's continued investment in SDSU Athletics through broadcast rights, production resources, sponsorship activation and promotional support, expanding access to the Jackrabbits while reinforcing a shared commitment to regional pride and community connection.
About Midco Sports
Midco Sports is the go-to destination for sports enthusiasts across the nation. We lead the way in covering collegiate sports from football to basketball, hockey to soccer, and everything in between. We've got you covered with live and on-demand content that brings the game to life. Whether cheering for the local team or following college rivalries, Midco Sports is your ticket to sports excitement. Visit MidcoSports.com or download the Midco Sports Plus app from Google Play or the App Store and start watching today.
About South Dakota State University
South Dakota State University is the state's largest university and a leading public research institution, recognized for academic excellence, innovation and championship-level athletics competing at the NCAA Division I level.
-GoJacks.com-
Sunday, May 31
Saturday, May 30
Saturday, May 30
Thursday, May 28